Search Engine Optimization

Websites translated with GlobalLink Web Proxy are configured in a way that allows for beneficial local-market SEO. GlobalLink Web Proxy translated sites follow the same site structure and coding as the source site, and are code-based, whether html, javascript, CSS, etc. As such, that code and content in the translated site can be optimized for local search engines. One important factor for search engine visibility is site architecture and metadata. GlobalLink Web Proxy mirrors the same structure contained in the source HTML, so elements in your translated site like keywords, meta descriptions, titles and h1 headers, are present and available to be optimized for the local language. GlobalLink Web Proxy sites interact with Google and other search engines in the same way as your origin site. There are no issues with search engines crawling proxied sites. TransPerfect.com offers further optimization services, available at your request:

  • Source Website SEO Audit: Our in-market SEO specialists crawl your existing website and examine several dozen factors that contribute to strong search engine rankings. We deliver recommendations to improve your source site and apply to localized sites.
  • Technical SEO Review & Reporting Setup: We review and recommend improvements for website features crucial to getting your site seen and indexed by local search engines, including robots.txt, sitemap.xml, canonical tags, index/noindex and hreflangs. We connect your site to search engine analytics and webmaster tools.
  • SEO Keyword Research & Content Optimization: For your highest-priority website pages, we brainstorm local-language keywords, review local search volume and competition data, and map a page-level strategy. Then, we edit translated titles, meta content and h1 headers to include these keywords according to best practices that make your pages most appealing to search engines and customers.
  • Monthly SEO Reporting: We set up dashboards to track your KPIs, including site traffic and engagement metrics, and keyword ranking, and review with you in a monthly call, developing ongoing strategy driven by relevant data.

Your GlobalLink Web Proxy Implementation Manager can provide additional information on these services at your request.

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