Creating a Region-Specific Micro-Site

A sophisticated content management system (CMS) can give local in-country offices control over their market-specific content. Creating a micro-site that contains that content can let GlobalLink Web Proxy merge the proxy solution with custom CMS content for a specific region.

Best Practice:

Create a region-specific "micro-site". This is a subset of the main source site, containing only the content provided by the local regions, which can change according to the region requirements. A CMS can publish region-specific sites, but those sites use the same content as the centrally-managed source website for 90-95% of the content. Local regions can then author a subset of the site in their own local market language. The result of publishing the micro-site is a mixed language site, the majority of the content being supplied in the source language, and the remainder being provided in the local language.

The GlobalLink Web Proxy Platform can then be configured to point to the micro-site for that region and language (which is only accessed by GlobalLink Web Proxy) instead of the main website. When the GlobalLink Web Proxy Platform processes the pages, it looks for the advanced integration of GlobalLink Web Proxy Platform classes described above to identify which content is to be translated and which is already in the local market language that should be passed through unmodified. The resulting page is then a mixture of translation combined with the already localized market-specific content, thus allowing for local control over part of the content in their own language.